[{"name":"Adobe Analytics","creationName":"Adobe Analytics","description":"It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.","website":"http://www.adobe.com/marketing-cloud/web-analytics.html","category":"Analytics"},{"name":"Data Lakes","creationName":"Data Lakes","description":"Segment Data Lakes deploys a customer data lake where schematized and optimized Segment data is landed in an object cloud store in a manner optimized for Data Analytics and Data Science workloads.\n\nData Lakes blends the experience of using our existing S3 destination and a warehouse destination. The product integrates with the AWS Glue Catalog and publishes files in a binary, parquet encoding format, partitioned by event type and date. These formats are optimized for use with systems like Spark, Athena, or Machine Learning vendors like DataBricks or DataRobot.","website":"https://segment.com/docs/connections/storage/data-lakes/","category":"Raw Data"},{"name":"Facebook Conversions API (Actions)","creationName":"Facebook Conversions API (Actions)","description":"Facebook Conversions API (Actions) enables advertisers to send events from their servers directly to Facebook. Server-side events are linked to Facebook Pixel events and processed like browser pixel events. This means that server-side events are used in measurement, reporting, and optimization in the same way as browser pixel events. When you have Segment installed, you can make efficient use of your existing tracking implementation by using Segment to fulfill your data collection needs across all your tools that integrate with Segment, including Facebook Conversions API.","website":"https://www.facebook.com/business/help/2041148702652965","category":"Advertising"},{"name":"Google Cloud PubSub","creationName":"Google Cloud PubSub","description":"Ingest event streams from anywhere, at any scale, for simple, reliable, real-time stream analytics. Google Cloud Pub/Sub is a simple, reliable, scalable foundation for stream analytics and event-driven computing systems. ","website":"https://cloud.google.com/pubsub/","category":"Raw Data"},{"name":"Snapchat Conversions API","creationName":"Snap Conversions Api","description":"The Snapchat Conversions API allows you to pass web, app, and offline events to Snap via a server-to-server integration. By sending events, you can access post-view and post-swipe campaign reporting to measure performance and incrementality. Depending on the data shared, it’s also possible to leverage events passed via Conversions API for solutions such as custom audience targeting, campaign optimization, Dynamic Ads, and more. By leveraging Snapchat Conversions API with Segment, you can use Segment to integrate with Snap without additional implementation and development work.","website":"https://marketingapi.snapchat.com/docs/conversion.html#conversions-api","category":"Advertising"},{"name":"TikTok Conversions","creationName":"Tiktok Conversions","description":"When you have Segment installed, you can make efficient use of your existing tracking implementation by using Segment to fulfill your data collection needs across all your tools that integrate with Segment, including TikTok Ads. Segment reports events directly to TikTok, powering TikTok solutions like dynamic product ads, custom targeting, campaign optimization and attribution.","website":"https://ads.tiktok.com/marketing_api/docs?id=1701890979375106","category":"Advertising"},{"name":"Pinterest Conversions API","creationName":"Pinterest Conversions API","description":"The Pinterest API for Conversions enables advertisers to send conversions directly to Pinterest via a server-to-server method without requiring a Pinterest Tag. These conversions are mapped to Pinterest campaigns for conversion reporting to improve conversion visibility. The API for Conversions can help Pinterest in continuing to provide a more comprehensive view of your campaign performance. By leveraging Pinterest Conversions API with Segment, you can use Segment to integrate with Pinterest without additional implementation and development work.","website":"http://www.segment.com","category":"Advertising"},{"name":"Cordial (Actions)","creationName":"Cordial (Actions)","description":"Cordial is a cross-channel marketing platform for brands to communicate in personal, intelligent ways, founded with the goal of creating better, more human experiences for both marketers and their customers. Combining data management and marketing execution in one platform, Cordial helps brands send a better message across email, SMS, mobile app, and more.\n\nCollect all of your customer and business data from anywhere in your tech stack, and activate it for immediate use in our cross-channel messaging platform.\n\nCreate and save hyper-specific audience segments in seconds using simple and/or statements.\n\nAlign your teams to create campaigns quickly with easy-to-use workflows that transform all of your data into personalized brand experiences.\n\nUse marketing automation to tailor messages or trigger campaigns to each person and channel at time of send.","website":"https://cordial.com","category":"Email Marketing"},{"name":"Optimizely Feature Experimentation (Actions)","creationName":"Optimizely Feature Experimentation (Actions)","description":"Optimizely Feature Experimentation (Actions)","website":"http://www.segment.com","category":"A/B Testing"},{"name":"Movable Ink (Actions)","creationName":"Movable Ink (Actions)","description":"Send Segment analytics events to Movable Ink","website":"https://movableink.com/","category":"Personalization"},{"name":"Reddit Conversions API","creationName":"Reddit Conversions Api","description":"Send Segment events to Reddit Conversions API.","website":"https://business.reddithelp.com/s/article/Conversions-API","category":"Advertising"}]